Visit Milwaukee Brand Launch

Visit Milwaukee was a few short months away from launching their major rebrand when unexpected circumstances left them in a bind—they suddenly needed serious design and messaging support to execute all their collateral on time. I stepped in to help lead an intensive sprint, working hand-in-hand with their internal team to not only meet their tight deadline but also build sustainable systems and templates for use beyond the launch. The collaborative approach allowed them to expand their creative capacity exactly when they needed it most, ensuring a flawless launch and ongoing execution.

This project was created in collaboration with Aaron Johnson (co-designer) and Steve Hendershot (writer). The new logo and color scheme was created by the talented folks at Ocupop.