![Sizz-N-Fizz-smashburgers-Logo-Design-Paxcurio-Studio.jpg](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1677821849581-C2WHWVM5D1E9NWMY22LU/Sizz-N-Fizz-smashburgers-Logo-Design-Paxcurio-Studio.jpg)
Sizz N Fizz
Logo design and brand identity system.
Details coming soon.
![Logo and identity design for smashburger food truck](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1678140490220-5GA432SPOGU74B4FJTXJ/Sizz-N-Fizz-Food-Truck-Wrap-Design-Paxcurio-Studio-and-Aaron-Branding.jpg)
Logo and identity design for smashburger food truck
I partnered with my (soon-to-be) business partner, Aaron Johnson, to create a brand identity system for Sizz N Fizz—a new smashburger food truck in the Rockford area. It was a huge project! We did the brand strategy, naming, messaging, logo design, illustrations, food truck wrap, packaging, apparel and website design. Photography by Catalyst.
![Sizz-N-Fizz-Packaging-Design-01-Paxcurio-Studio-and-Aaron-Branding.jpg](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1678140504743-WUPZ8GBMSJ4QP962L1CN/Sizz-N-Fizz-Packaging-Design-01-Paxcurio-Studio-and-Aaron-Branding.jpg)
![Sizz-N-Fizz-Logo-and-Packaging-Design-01-Paxcurio-Studio-and-Aaron-Branding.jpg](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1678140494846-79WV6W2R90DCDCFL5IIC/Sizz-N-Fizz-Logo-and-Packaging-Design-01-Paxcurio-Studio-and-Aaron-Branding.jpg)
![Sizz-N-Fizz-Logo-and-Packaging-Design-02-Paxcurio-Studio-and-Aaron-Branding.jpg](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1678140494851-IYJWQZA9TGBP4HS6TFJI/Sizz-N-Fizz-Logo-and-Packaging-Design-02-Paxcurio-Studio-and-Aaron-Branding.jpg)
![Sizz-N-Fizz-Logo-Design-Paxcurio-Studio-and-Aaron-Branding.jpg](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1678140500786-PE77YZQJIX2VPPWJC0JM/Sizz-N-Fizz-Logo-Design-Paxcurio-Studio-and-Aaron-Branding.jpg)
![Sizz-N-Fizz-Apparel-Shirt-Design-Paxcurio-Studio-and-Aaron-Branding.jpg](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1678140489876-SW2JBOG3PT1Z4ZMMQNG7/Sizz-N-Fizz-Apparel-Shirt-Design-Paxcurio-Studio-and-Aaron-Branding.jpg)
![Sizz-N-Fizz-Logo-and-Packaging-Design-04-Paxcurio-Studio-and-Aaron-Branding.jpg](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1678140499561-81MI5HBMFJC5QH8L2LAD/Sizz-N-Fizz-Logo-and-Packaging-Design-04-Paxcurio-Studio-and-Aaron-Branding.jpg)
![Sizz-N-Fizz-Logo-and-Packaging-Design-03-Paxcurio-Studio-and-Aaron-Branding.jpg](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1678140498398-Y0EMMBBZ51H3B4J7QR7A/Sizz-N-Fizz-Logo-and-Packaging-Design-03-Paxcurio-Studio-and-Aaron-Branding.jpg)
![Sizz-N-Fizz-Logo-Color-Palette-Design-Paxcurio-Studio-and-Aaron-Branding.jpg](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1678140500130-3F782GSA6FLH1ECRI5EB/Sizz-N-Fizz-Logo-Color-Palette-Design-Paxcurio-Studio-and-Aaron-Branding.jpg)
![Sizz-N-Fizz-Website-Design-Paxcurio-Studio-and-Aaron-Branding.jpg](https://images.squarespace-cdn.com/content/v1/574f870240261d226b6140cd/1678141059233-74RAZAW9ONMK0GUKED8Q/Sizz-N-Fizz-Website-Design-Paxcurio-Studio-and-Aaron-Branding.jpg)