clear messaging, Striking design
It can be frustrating and exhausting when your marketing and communication efforts fail to yield desired results. This is often due to unclear messaging, which leads potential customers to be confused about what you do and how it benefits them. Your message may be too vague, complicated, or focused too much on your authority and product features instead of empathetically connecting with your customers as a guide to lead them to success.
The confusion is compounded when your visual identity is fragmented, with misused versions of your logo, inconsistent colors and typography, and an overall look that expresses different styles and personalities. Additionally, prospective customers may perceive your logo and website as outdated, causing them to view your business as irrelevant and untrustworthy.
If any of this resonates with you, you have come to the right place. I have faced similar challenges and can work with you to bring clarity and consistency to your brand identity.
My name is Nathan McDonald and I’m a seasoned branding specialist, designer and illustrator, as well as a Certified StoryBrand Guide. In the latter role, I translate organizational opportunities and challenges into a compelling, narrative sales strategy, drawing on the StoryBrand framework and my extensive experience as an in-house creative director in both commercial and nonprofit settings.
My process is straightforward and effective:
STEP 1
Clarify your goals and who you seek to serve
This will give us a clear picture of what you want to achieve and who your ideal customers are. From there, we can evaluate your current brand collateral and create an alignment plan for your company message and identity.
STEP 2
Craft a compelling brand narrative and visual identity
Using the StoryBrand framework, we will craft a clear company message for your website and online profiles, followed by designing a dynamic logo and identity system. The process will be a true collaboration, including you in every step.
STEP 3
Catalyze your growth with confidence
When the project is complete, you will see your marketing efforts gain new traction with your clear company message and visual identity. You will also receive a customized brand manual that will serve as your master resource for supporting your ongoing marketing.
To begin, book a free 20-minute clarity call with me by clicking the button below. You will be asked to fill out a short questionnaire that we will review together during our call. The purpose is to determine if we are a good fit and identify potential solutions. After that, I will be able to prepare a proposal for implementing our work together.
I look forward to meeting with you and exploring how I can help bring clarity and consistency to your brand identity so your marketing gains traction and your business grows.