Logo and identity design for residential landscape supply company

Roots & All Supply Co. aims to inspire and equip homeowners to "Plant like a pro" with their high-quality, seasonal plants. They offer delivery straight to their customers' doors, along with a custom landscape plan for their yard. As the lead designer, I guided the team through an iterative process to ensure all creative decisions were made in alignment with their business goals and down-to-earth personality. The result was an earthy identity that felt established and trustworthy, as well as authentic to the company culture.

This project was created in collaboration with the talented people at Lightwave Creative.