Logo and identity design for wellness center

I partnered with my (soon-to-be) business partner, Aaron Johnson, to create the logo and identity design for RealBeautifulYOU—a health collaborative and wellness center in Rockford, Illinois. We also developed their wellness solutions value statement using the StoryBrand framework.

Brand color palette

Wellness solutions value statement

Wellness solutions are either too formulaic or too complicated to give the personalized attention and guidance you deserve. We understand the frustration this causes and believe there is a better way that won’t leave you feeling overwhelmed and isolated. RealBeautifulYOU provides personalized wellness plans and certified guidance to meet your individual needs and body type—empowering you to live a healthy lifestyle with joy and support.